“H&M is devoted to encouraging young and talented design students and moving fashion-forward. Therefore we are thrilled to reveal that H&M has created a brand new, international design award with the ambition of supporting talented designers after their graduation. The H&M Design Award will push fashion students in the right direction so that they can continue to grow and develop in their work as fashion designers. An international jury with some of the world’s biggest names in fashion will select the winner of the H&M Design Award 2012, together with Ann-Sofie Johansson, Head of Design at H&M.

The winner will be announced on February 1st, 2018, during Stockholm Fashion Week, followed by a fashion show with the winner’s graduate collection. The event will be live-streamed on The winner will also have chosen pieces from their collection sold in selected H&M stores later this year. Visitors to the site can also vote for their favorite collection, the winner of which will receive a special People’s Prize.”See the short film about The Swedish School of Textiles that is one of the schools that can participate in the competition.