Ina Hjelte och Andreas Eklöf i MD2018 sökte med sitt bidrag “riders” till VF, vilket är ett amerikanskt koncernbolag som äger olika jeans- och fritidsklädesmärken.Den 15 september visar de upp sin kreation på VF Operating Committee meeting i Boston.
Så här motiverar de deras bidrag:
• Our concept is to create a jeans model that is suited for riding,
which is shaped after the body while you are in a saddle or on a
motorcycle. A pair of jeans that you can use for many years and will
continue to shape themself around your body.
• Our target consumer is riders, any type of riders as bull riders,
motorcycle riders, and “jeans riders”. Now matter what you ride. You
can always wear this pair of jeans.
• Our result is a new jeans model with seems and cuts modified to rid
We have changed the placement of seems to give better motion around
the knee and get rid of uncomfortable inside seems. The outer seem
is replaced by a dart and the
pattern is one-piece with a long wedge in the crutch.